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Titleist introduce new Pro V1 and Pro V1x

Jan 29, 2013

Titleist has advanced its flagship Pro V1 and Pro V1x models. Driven by the pursuit of superior performance, Titleist delivers even more distance, softer feel and longer lasting durability in its 2013 Pro V1 and Pro V1x models through new core and cover technologies.
The 2013 Pro V1 provides even softer feel, making it the softest Pro V1 yet. Golfers will also benefit from the Pro V1's longer distance due to lower driver and long game spin, and a shallower angle of descent that produces more roll. The 2013 Pro V1x delivers even more distance and more consistent performance with its deep downrange peak trajectory, tight ball flight and outstanding spin control. Both new models feature an improved Urethane Elastomer cover and paint system that results in longer lasting durability while retaining a whiter, brighter finish.
New Pro V1 and Pro V1x also maintain their outstanding Drop-and-Stop control, providing all golfers with the proven short-game scoring performance that contributes to shooting lower scores.
The 2013 Pro V1 and Pro V1x have been tested and validated by golfers at every level of the game - including the world's best tour professionals, PGA professionals and amateur golfers of all swing speeds - to resounding positive feedback and success. Among the early converters to the new golf balls were Adam Scott (Pro V1) and Luke Donald (Pro V1x), each player winning convincingly on the worldwide professional tours after putting the 2013 model in play.
Available in golf shops from mid February, 2013, new Pro V1 and Pro V1x are manufactured to exacting standards in Titleist's own world-class facilities. As a result, every Pro V1 and Pro V1x golf ball performs consistently for every golfer, every round and on every type of shot.

PLAY NUMBERS: 2013 Pro V1 and Pro V1x golf balls are available in standard play numbers 1-4 (low) and 5-8 (high).
PRICE AND AVAILABILITY:The new 2013 Pro V1 and Pro V1x golf balls will ship to golf shops from mid February 2013, with a suggested retail price (SRP) of $AUD 69.95 and $NZD 84.95.

NEW PRO V1: Even Softer Feel, More Distance and Longer Lasting.
Using ZG process core technology to create an even softer compression, new Pro V1 delivers softer feel, more distance and longer lasting durability, to accompany the renowned Drop-and-Stop greenside control that golfers rely on to score their best.
"This is the softest Pro V1 we've ever made," said Bill Morgan, Senior Vice President, Golf Ball R&D, Acushnet Company.
"Due to the softer ZG process core technology, new Pro V1 has a lower, more controlled flight with lower driver and long iron spin that results in a shallower angle of descent, providing golfers with even more distance. That softer compression also makes this the best-feeling Pro V1 yet and gives golfers an even greater sense of control with shots into and around the green." An improved Urethane Elastomer cover formulation and new paint system have increased the durability of the new Pro V1, making the ball look whiter and brighter longer, from shot to shot, hole to hole and round to round. The new cover and paint system also contributes to an aerodynamically more consistent golf ball.
"We've made an improvement to the formulation of the urethane cover that retains its out-of-the-box appearance longer, and introduced a new paint system with exceptional adhesion to the cover," Morgan said." These two technologies combine to create a far more durable golf ball while still maintaining all of Pro V1's outstanding scoring performance and the feel that golfers love."
A responsive ionomeric casing layer and spherically-tiled 352 tetrahedral dimple design also contribute to the new Pro V1's high performance tee-through-green. The 352-dimple pattern has five different dimple sizes and three axes of symmetry that help produce a penetrating ball flight that holds its line in the wind.

NEW PRO V1x: Even More Distance and Longer Lasting.
The new Pro V1x delivers even more distance with a lower, more consistent ball flight along with the same improved Urethane Elastomer cover and paint system that makes both Pro V1 models even longer lasting. A four-piece multi-component design, Pro V1x utilizes a new, very soft ZG process center within its dual core to maintain lower driver spin for exceptional distance while increasing iron spin for control into the green.
"Using ZG process core technology in the center of the 2013 Pro V1x results in a more consistent core hardness and more consistent concentricity. Any time you can improve the uniformity of the golf ball, it translates into more consistent on-course performance for golfers." Morgan said. "When golfers have less variation in their equipment, they have the opportunity to improve their performance."
Pro V1x also produces a slightly different launch condition than the prior generation model, and will fly a little bit lower with a tight ball flight, yet still maintain a deep downrange peak trajectory.
"Player feedback on the distance and flight of the new Pro V1x has been extremely positive. These players like that Pro V1x flies higher than a Pro V1 golf ball, yet they notice and appreciate that its new flight is in their preferred launch window," Morgan said. "We've also been receiving overwhelming response to the improved durability, as golfers can't wait to show us their golf ball after a few rounds of play."
With a responsive ionomeric casing layer and spherically-tiled 328 tetrahedral dimple design, the new Pro V1x continues to provide a penetrating ball flight that cuts through the wind along with low long game spin and outstanding Drop-and-Stop short-game scoring performance.